Sunday, September 19, 2010

Please Visit our New Blog

Friday, September 17, 2010

Hold up, wait a minute

kind of.
Make a wish list and we will come calling next week.
we thank you.
profusely :)


Happy Treasure Hunting,
Carly + Christine

Wednesday, September 8, 2010

RSVP To Our Launch Party!!!

One free drink for the first 40 guests, complimentary treats by local sponsors, and music by DJ Eli Glad. We will also be raffling off gift certificates and custom tote bags. Come hang out with us!!

Thursday, September 2, 2010

Brief Update + Thanks Dan

You guys, we have been soooooooooo busy. The photoshoot last weekend went just perfect--I got all weepy and emotional when we were saying goodbye at the end because I was so happy with everything. Everyone that participated not only did a wonderful job, but had such great attitudes. What more could we ask for?

Here is a sneak preview from the photoshoot...

Other than that, we've just been working on our press + promo and getting everything with the site working. We're also figuring out how to make our launch party as great as possible on a shoe-string budget. Lots of late nights, y'all.

Also, Dan Africa is my hero. This video is courtesy of his sense of humor. I've never enjoyed being teased by someone as much as I do by Dan. Don't tell him I said that.


Tuesday, August 24, 2010

Photo Shoots!

Hello all! We are finally getting our photography on for all the products we will have by our launch date (ahem...CAN YOU BELIEVE IT'S ONLY THREE WEEKS AWAY????). I spent pretty much the entirety of Sunday in my living room with Lev photographing the few accessories we have so far. We honestly don't have nearly as much as I thought we would by now, but it still took forever! I think we spent almost 2 hours on just one pain-in-the-neck purse to make sure the colors were accurate! It was really fun actually, but holy lord I can't emphasize enough how similar this process has been to writing and recording music. There is so much just sitting around, agonizing over the smallest details, testing this, trying that, and so on. :D

This weekend we're doing the clothes--both product shots and styled location shoots. We're really excited about everyone that's involved--from our models Nicole and Gaelan, to our make-up artist Jenny, hair stylist Stephanie, and of course Lev. You might have guessed correctly that Carly and I have no idea how to run a photo shoot, but we're going to do our best and feel pretty confident that the end result will be something we can all be proud of.

It will be, to put it mildly, a wild experiment. Wish us luck!


Friday, August 20, 2010

Highlights from MAGIC

Well, we did it! We went to our very first MAGIC tradeshow in Vegas. If all goes well, this will be something we'll be doing twice a year, every year. I was pretty apprehensive before we left--everyone had warned us that it was going to be huge and overwhelming, but it really wasn't that bad! Looking back at how confused we were at our first show--the baby of all trade shows, CALA--I can't believe how far we've come. And it was actually really fun! Here are some highlights from our trip:

- Checking out Dolce Vita's new DV line, and staying awake long enough to check out the DV launch party at LAVO (did I mention we woke up at 4am for our flight on Tuesday, then went straight to work! holy moly!)

- All things adorable at Many Belles Down, a local Bay Area company

- Somehow managing to not wilt from the heat

- Celebrating Carly's birthday!

- Finally learning how to play craps... the FIRE bet!!

- Our favorite pick for Spring--a beyond-words-adorable dress by Funktional. We can't wait to show you!

- When Carly got to hug Betty White...

Okay, so maybe she didn't really meet Betty White, but I got to hang out with Jessica Simpson!

Okay, so maybe I didn't really meet Jessica Simpson either, but we did see Lady GaGa and Beyonce perform!

Okay, so maybe they were impersonators, but they were really convincing! Anyway, what we did do is a whole lot of shopping and we're happy to report that it was a great success! We can't wait to show you the results!


Monday, August 16, 2010

We believe in MAGIC

Hello Friends,
I thought it might be a great time (since we are headed of to MAGIC tomorrow) to let you in on some of the brands that we will be carrying this fall season. Currently it is 11:36 PM, and Christine is coming to pick me up at 5:30 (YES AM zzzzzz) so we can get to the airport in time to make it to our first appointments tomorrow. So, I will make this short and sweet. Above are not photos of actual items we will be carrying, but of previous pieces created by brands we are carrying so you can get a feel for what the overall aesthetic might be. Going clockwise from the top left corner we have:

Many Belles Down
Frock! by Tracy Reese
Dolce Vita
BB Dakota

...and I forget where that 3rd dress came from. I would have re-made the collage, but it's 11:45 and I'm waking up at 4:30. Cute though isn't it? In addition to the brands listed above we will also be carrying Aryn K and it's little sister Ark & Co, Cheap Monday, newcomers Line & Dot, and much much more!
OK, that is all for now because my sleep hours are dwindling! More to come very soon.
Goodnight xo