A Milestone...

We have placed our very first order! It's only for three items (an awesome dress, a really cool blazer and a colorful skirt) but we feel 100% about all of them. When we were looking over the notes we made in LA, we saw that we had written down a bunch of "maybes" or items that we felt so-so about, but we decided just to cut everything we're not fully excited about. If we wouldn't wear it/buy it online/pay $XX for it, chances are neither would you! If this means that we launch with a very limited selection, so be it--we're not exactly trying to compete with sites that have a huge volume of merchandise anyway. On the other hand, it is tricky because while we definitely want our site to have a curated feel, we also need to select the right pieces that make sense together--and it's not as easy as it seems! I think it's also a bit more difficult since we are starting with zero merchandise, I imagine it'll get easier as time goes on. For now we're sticking to cherry-picking our favorite pieces from each line, which means that we could have a lot of different stuff that doesn't necesarilly translate into a website with a cohesive look in the beginning, but we're definitely working on it.

On a side note, I have a bit of advice for all of you: invite Carly to your house to cook you dinner! Seriously, she is a master! In 20 minutes flat, we were feasting on a fresh corn and asparagus hash with truffle oil, and delicate tilapia filets with crunchy breadcrumbs seasoned with Meyer lemon and cilantro. A very wonderful departure from our usual fare of whole wheat tortilla veggie burritos. Yum!

xoChr