Friday, March 12, 2010


While waiting for this excruciatingly long work day to end (a rainy one, no less!), I had some fun with this website and created the silly image you see above. Not-so-coincidentally, Carly and I are in the process of branding our business so I have this idea of logo and brand identity fresh on my mind today. As exciting as it is, it's also sprung a bit of an identity crisis on us! While we have lots of grand ideas about "who we are" as a company, we are now faced with the prospect of having to crystallize everything we stand for into one little graphic and a set of colors and fonts, and we are understandably having a lot of trouble picturing it. It can go in so many drastically differdirections! We'll be starting the process soon, though and are very excited to see what Fancy French Cologne is going to look like! If you have any fun logo ideas or suggestions, let us know. We'd love to hear what inspires you guys when it comes to graphic design.

Have a great weekend!

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