Tuesday, May 11, 2010

Let's say it again together - Live and learn!

Woweeeee, could we have ever imagined that we would be in the middle of so many things at once? I really didn't expect to learn this many life lessons in a few short months. If I had a nickel for every time I, or someone in my vicinity has said "live and learn" lately, ...well, you know. To put it vaguely, while we have been regaling you with tales of trade shows and mythical dresses, there is a lot more going on behind the scenes than one might think. Namely, we have been desperately trying to get our store BUILT. Everything that you will see when we launch the store, from our logo all the way down to the poses of the models will have more thought behind it than you, the customer (er hopefully, OK, not you Dad :p, but hopefully *some* of you ) will ever be privy to. And let us assure you, it has not been easy.

Without going into all of the gory details , we have had to learn a lot about the way we work with each other and the way we work with other people. We can't accomplish every facet of this business on our own , so naturally we have had to hire other people to work with us. How do you communicate effectively to someone, the store that already exists inside of your head? The customer you have already met in your daydreams? And that you would rather have your store look like the fake bathroom in the lovely BellJar boutique than anything else? See even you don't know what we are talking about (well some of you probably do, and you guys rule).

With that in mind, I think the main thing we've learned is to be clear and as specific as possible about your initial ideas with web designers and developers. Even if a detail seems too tiny to mention, mention it, and early on. You won't be sorry. You will save time, money, and headaches. If you don't have a vision yet - sit down and brainstorm. Gather images you like, observe the competition, focus on helping to create something extraordinary - and know that sometimes that means letting go, too.

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